A MAJOR PLAYER IN THE JAPANESE MARKET 
Mitsubishi Corporation, together with its subsidiaries and affiliates, form a global international network including industrials, importers, wholesalers and distributors. Accounting for about 30% of Japanese food imports, the MC Group
is the largest importer of the food sector in Japan.
MC's Foods (Commodity) Division handles such products as grains, sugars, oils, feed and livestock products, focussing particularly on enhancing value chain management, distribution and retail sales. MC's Foods (Products) Division deals with processed foods, marine products, beverage ingredients, dairy products, frozen and refrigerated goods and fruits and vegetables; providing high-quality food to consumers with a focus on safety and reliability.
As a hub in this network, Mitsubishi France aims to help French
companies export and sell their products in the Japanese market and to
meet the sourcing needs of other branches of the network.
JAPAN: AN ATTRACTIVE BUT COMPLEX FOOD MARKET
Japan imports more than half of its foodstuffs (- mainly in the form of raw materials).
Japan's population is very geographically concentrated, with a 78.9%
urbanisation rate, and
the Japanese consumer has a high living standard and is increasingly
fond of western products.
French goods currently represent only 2.7% of food imports. However,
this market share is constantly rising thanks to the positive image Japanese
consumers have of French products.
The structure of Japan's distribution channels is often somewhat complex, with
several levels and intermediaries, and complex historical relationship that can vary depending on the nature of the product.
The Japanese consumer is known to be very demanding as to the quality and, presentation
and currently, standards and quality criteria are being reinforced on the
side of the importer, industrial and distributors.
OUR SOLUTIONS TO HELP YOU ENTER THE JAPANESE MARKET
Mitsubishi France has expertise in all the different phases of the export project from the adaptation
of the product to the Japanese market, marketing, quality criteria,
compliance of the product with Japanese standards, through to implementation
and monitoring. We can offer you the access to our wide network to find the best partner(s)
and distribution means for your products. We can also act as your agent and as a mediator between the various players and end clients of the Japanese market. Mitsubishi France can assist you to respond to the demands of the Japanese market to succeed in
your project..
OUR ACTIVITIES
We mainly deal with exports in the following fields:
- Milk Products: milk powders, milk proteins, condensed milk, whey,
blending and preparations for industry purposes, butter and cheese;
- Cereals: malt, and corn grits;
- Cocoa: beans, powder, liquor and butter;
- Drinks: mineral water (volvic), soft drink (orangina, lorina), wine and cognac; and
- Other products: frozen fruit purée, chestnut cream and
paste, sweet and savoury biscuits,
industrial products for baking and pastries, chocolates.
This list is not exclusive and we are open to any other new products
and new technologies in this field.
CONTACTS
Tel: 01 40 54 48 63
Fax: 01 40 54 48 64
Contact us by e-mail
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